Classified Advertising Developing A System To Help You Make Money

blogger

The advantage of using classified ads to market your business is that it’s a system that most people are familiar with. This makes it easy to get started.

The disadvantage is that unless you have a system, it can quickly become more time consuming than necessary. Also, without proper planning, you won’t know which ads are working, where you’ve posted or anything else.

To make sure that you get the most from ad writing, you need to develop a system. If you are using classified ads as a bum marketing technique, then this is crucial because you will write and post a lot of ads.

Once you get your system in place though, then it will only take you a few minutes to a couple of hours a day to maintain it.

Here are four things you need to decide:

1. How many ads will you write each day?

The more ads you write and post, the more money you can make. It’s the Law of Averages. Setting a quota of ads each day will help you reach your goals, as well as help you consistently market your business.

I would recommend that you try to write and post at least five ads per day. This is called the “Internet Marketing Rule of 5.” Once you get started, it won’t take you very long each day to write and post your ads.

2. Where will you submit your ads?

There are tons of classified ad sites where you may submit. You want to select those ads sites that will help you get the most traffic and sales. Although you’ll need to do some research here, it will be worth it because you won’t waste your time posting your ads to the wrong sites.

3. What tools will you use to post your ads?

Use a good text editor to write your ads and include those things you need to post to the classified site within the text file.

If possible, find software to help you post your ads and speed up the process. Search for ebooks that teach you how to write and promote with classified ads. The more you know about writing and promoting ads, the more likely you are to succeed with this promotional technique.

4. Use ad tracking and testing tools.

Don’t waste your time on ads that don’t work. Test each individual element of your ad from your headline to your call to action. Find out what is working and what isn’t.

It will take you a little time in the beginning to get this right, but it is worth it because you will get a better conversion rate on your ad. Once you have your system in place, you’ll earn more money without any extra effort.

Sharon Slams Hayden Anew Over Billboard Ad

blogger

Megastar Sharon Cuneta did not mince words on Sunday when she addressed anew an issue involving her controversial Marie France billboard ad. Cuneta noted that it doesnt make sense that Marie France would put up a billboard with her altered photos and risk ruining both their reputations and credibility. She said they are not stupid to do that.

You come out with a billboard like that and then you see this girl on TV shows like The Buzz or Star Power every week, tapos iba yong itsura. Parang ang laki laki ko naman sa Star Power tapos sa billboard sobrang liit ko, sino po bang mag-mumukhang tanga doon, di ba? the megastar said, referring to a singing competition shes currently hosting.

Napakalayo ba ng itsura ko doon sa after picture dito sa nakikita ninyo sa TV?

According to Cuneta, she is picky when it comes to accepting endorsements and that when she endorses a product or service, I have to believe in it. She said she would never deceive the public. She said endorsers are also made to sign something [because] there has to be truth in advertising.

She also pointed out that all her photos were done by noted photographer Raymond Isaac, who is known for his ability and honesty.

Walang dinaya doon. Bakit? Kasi po its a series of billboard na lalabas over the coming several months, yong progress ng weight loss kohanggang you reach the ideal weight para makita na its working and its gradual, she said.

I can assure you, and God is my witness, those pictures are not altered to make me look thinner than I was at that time, she added.

She said she is not surprised that her detractors are making up these controversies. Lets just say, puwedeng competitor, puwede din na isang tao with an ax to grindMahirap magsalita kasi ayokong pumatol sa isang hindi kapatol patol.

Sharon vs Hayden

Cuneta recently lambasted former celebrity doctor Hayden Kho after he allegedly took a swipe at her billboard on Twitter. Kho is the boyfriend of Dr. Vicki Belo, owner of the Belo Medical Clinic. The target of her fury was this statement made by Kho last January 28: Theres a billboard ad in EDSA developed by advertisers who think consumer are stupid. Guess.

The megastar believes that Kho was referring to her controversial Marie France billboard. Kho has already made a denial that he was referring to Cunetas billboard. Kho said Cunetas statement was quite a wounding tirade from someone I respect. Ironic, really. Very ironic.

Despite the denial, Kho is not yet off the hook as far as the megastar is concerned.

On Sunday, Cuneta said she got a piece of information saying that Kho, the central figure in the 2009 sex video scandal, was referring to the billboard of Joel Cruz of Aficionado Perfumes that came out in July 2010. She wondered though why it took Kho 7 months to react to Cruzs billboard.

She also noted Khos timing. She said he made that post when rumors about plans to remove her billboard along EDSA began to circulate. Cuneta also countered, I dont understand. Whats ironic is that he respects me and that I have to treat him like this? I dont treat people in a bad way unlessI know how to protect myself. There are times na kailangang tahimik ka lang pero there are times na you have to stand and fight for yourself.

During the interview, she also brought up the 2009 sex video scandal. Her daughter, KC Concepcion, was dragged into the scandal.

If he respects me so much, bakit nadamay ang anak ko? Cuneta said. I think that time lagi niyang tinetext ang anak ko. I never said anything kasi alam ko ang totooalthough nakakainis ma-associate sa ganoong issue ang isang bata na alam mong pinalaki mo ng ubod ng disente.

She also noted that it was so convenient for Kho not to name the billboard he was referring to, so that later on he could easily issue a denial when confronted.

Nonetheless, she thanked all her detractors because people are now talking about her billboard because of them. Effective na effective ang endorsement. Parang nataranta kayong lahat ng bonggang-bonga.

Why Flyers And Brochures Are Effective Ways To Advertise

blogger

Walk down a suburban street in any developed industrialized nation and one thing will be remarkably constant: The letterboxes will be full, often overflowing. And they won’t just contain addressed, posted mail. The bulk of the material will often be brochures and flyers advertising businesses and services, many of them local.

Certainly, many people find this fact of modern life extremely annoying. Sometimes more than half the houses in a street will have signs angrily demanding that there be no junk mail!.

But this phenomenon proves something: Those flyers and brochures must be working! Otherwise businesses wouldn’t be paying to have them produced and distributed.

Without a doubt flyers and brochures have distinct advantages over other methods of advertising: Here are a few:

1) They are comparatively cheap to produce flyers particularly so. Certainly, glossy multi-page brochures can be very costly, but basic one page black and white flyers are very inexpensive and can still work well. As long as they are clear and large enough to catch the resident’s eye, they can get your product or service noticed.

2) You can target the geographic areas that you want. Ultimately all business is local business. But some businesses are more local than others! Businesses that cater to a geographically specific market tend to get a very good response from flyers and brochures.

An example would be a pub or bar wanting to promote a one-off or regular theme night. Placing several thousand flyers in letterboxes around the venue would be a great way of telling people about this event. People do tend to be more likely to go to something that is close to where they live, after all.

3) Just as you can target runs geographically, you can also target them demographically. Say a pool table company is using brochures to get leads. There would be little point in targeting units, since they generally wouldn’t be large enough to contain the product. And pool tables are not cheap! So, the best results would come from a large run through middle to high income suburbs — houses only.

Of course it can be difficult finding distributors who can do a drop in this way. Most of the big distribution companies offer value but on a large scale. You must pay for a large drop, your promotional material is rolled up with several others, and no thought is put into which letterboxes are chosen! However, there are smaller distributors who can thoughtfully target your material. They are just less well known, and harder to find, that’s all.

4) You can put special offers on them. A flyer that says something like, Present this and get a ten percent discount on any item in the store! is a good choice. The incentive itself can increase sales. Secondly, it’s a great way of tracking the campaign, since the number of actual discounts can be recorded accurately.

5) People hang onto them. This is one definite advantage over newspaper advertising. Of course, many more people will see an ad placed in the paper. But to keep your contact details they have to cut the ad out, highlight it, or write it down usually along with a lot of others. A flyer or brochure, however, contains all the details and can be kept indefinitely. Businesses often get leads from flyers or brochures that have been left on the tops of fridges or in desk drawers for months, even years!

Certainly, particular circumstances dictate that flyers and brochures are not always the best advertising method. But the above advantages make them a remarkably reliable, cost effective way of raising awareness and generating leads for most businesses.

Pros And Cons Of Internet Advertising

blogger

Regardless of the promotion package, Internet ad media plays an important role in determining the success of your product or service awareness on-line.

What are their advantages over other established media such as selling TV ads?

Advantages

1: Low-Cost

Even if the Internet ad can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of “hits”, depending on the advertiser you go with.

2: The presentation to the market

If your product / service is aimed at the younger generation or the corporate world, Internet advertisements would be best because they are already hooked into the net, surfing websites. A few of these pages that you have your ad on, could give you a link to your own website as well. Result, a greater number of “hits” on your website!

3: Relatively trouble-free

Everything you really need is a PC, some knowledge and ideas for designing your site, then search for the best Internet ad package for your advertising needs and budgets, choose from a variety of advertisement ways like Banner Ads, text ads; whether you want to work with pop-ups or pop-unders, etc. All from the comfort of your home!

4: Update ads

Unlike TV commercials, which must be periodically updated, your Internet ads could go for some time without change. If they need updating, the amendment of the site or your ad is usually a very simple matter that can be done quickly and easily.

Disadvantages

1: Scope

It is a “limited” market that can be conquered, if you only use the Internet for advertising display. While more and more people every day are now into the use of technology and surfing the World Wide Web there are quite a few of the average consumers out there that are still on the older forms of advertising as a means to gather information on certain products and services. Fortunately for us Internet

advertisers, that is changing quickly in our favor, and this will soon no longer be an issue.

2: Additional costs

If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with.

Conclusion:

The goal of Internet advertising is to offer the widest maximum exposure of your brand/product with the lowest possible cost. Given the list of advantages and disadvantages to using low-cost Internet advertising displays, an entrepreneur can now assess its applicability to his/her product or service.

In the final analysis, if you have an Internet presence and you are not using Internet advertising, then you are clearly missing out on a huge market. There is a lot of money to be made from the Internet, so go out there and snap up your share!

LAND FOR SALE IN NAIROBI, KENYA

blogger

Muthurwa-South East Commercial Park-35 acres.

OCTOBER 2010 LISTING WESTLANDS

Westlands 4.125 acres Peponi Gardens @ 480 m Negotiable Westlands 2.1 acre Eldama Ravine @ 160m negotiable[prime for redevelopment to town houses] Westlands 3. 1 acre ring road @ 200m . Ideal for development of flats. Riverside drive-0.657 acres @ 110m Muthangari-Kabarsorian Drive 10 bdr. House on 1 acre with swimming pool @ 110m. Westlands Junction of Chiromo Lane/Westlands Road 0.5 acre Westlands 3rd gate from Continental Hotel acre Westlands 1/3rd acre opposite Holiday Inn .Old Bungalow @ 70m. Westlands Rhapta road acre with 8 flats Westlands Rhapta road acres with old house Westlands opposite C.C.K after Kianda School 1 acre @ 110m Lavington 1 acre Ndoto road[coming soon] Lavington Mugumo Drive-5 bedroomed ensuite 1 acre @ 100m Valley arcade 1 acre ideal for flats @ 110m. Kilimani along Kirichwa road 1.6 acres @ 230m Kilimani-Junction of Ndemi road and Muringa road. 2.2.acres @ 350m. Kilimani Along Joseph Kangethe road. 1.6 acres @ 170m.

KAREN Karen 5 Acres. Tree lane. Red soil @ 22m per acre Karen 8 acres next to Banda schol @ 20 m per acre Karen 2.5 acres next to Shade Hotel with 5 bedroomed house @ 90m. Karen Don Bosco 2.5 acres @ 18 m per acre Karen Don Bosco 4 acres @ 18m per acre Ngong town 1/8 acre @ 5.2 m Langata . 23 acres next to Langata Barracks @ 15m per acre

KAREN 25 acres subdivided into 5 No. 5 acre plots @ 22m per acre-Next to Catholic University 10.5 acres @ 15m per acre near Banda School. L.R No. 7793/9 UPPER HILL 1 Acre opposite KASNEB @ 200m

UPPER HILL Upper Hill 2 acres @ 400m opposite Kadhis Court Upper hill next to Taj Apartments Matumbato road acres @ 100m per acre Upper hill next to KASNEB 0.6 ACRES @ 130m Upper Hill next to KASNEB 2.6 acres @ 200m per acre

Ruiru Bypass 49 acres @ 2.2m per acre 47 acres @ 2.2m per acre 50 acres @ 2.2.m per acre Ruiru Town next to NTBS Colloege 10 acres @ 20 m per acre KISERIAN Kiserian Pipeline Ruirie area 2 pieces each of 10 acres@ 900k per acre Kiserian Pipeline 100 acxres Kiserian Pipeline 100 acres @ 1 m per acre MOMBASA ROAD Mombasa road at Athi River turnoff 116 acres @ 7m per acre Syokimau 5 acres @ 30m per acre. 2 km form Mombasa road Kitengela 15 acres 2nd row @ 1.6m per acre[17km from Kitengela town] Embakasi Utawala 12 acres @ 2.8m per acre Syokimau-3 km from Mombasa road. 12 acres @ 5.5 m per acre

EASTLEIGH 1.Pangani 1/4acre old house@32 m 2. Eastleigh section 3 . 1/4acre @ 35m

Various parcels. Price on request.

KITENGELA Various parcels. Price on request.

# Ngong Rd, acre near Adams Arcade,fronting Road- Office Block/Apartments, 120M # Westlands 1.5Acres,Chiromo Rd,Hotel, Office Block – 390M # Msa Rd, 2.5 Acres, behind Tuskys Godown, 45 M # Msa Rd, near KPA, 3 Acres, 18M – # Msa Rd, 10Acres- Touching tarmac, after Mlolongo -Prime for housing Estate- 10M per # Msa Rd, 20Acres-near KPA-Industrial-10M per acre # Syokimau, 5Acres- 2km frm Msa Rd — Highly developed area- 25M.. # Dagoretti Corner-0.5acres /Wanyee Rd, at the end of Riara Rd — 30M # Thika Rd, Clayworks, 1/8th, touching tarmac for flats – 7M # Langata, behind Carnivore – acre-Commercial/Flats – Fronting road – 18M # Langata, 1.5Acres- near NHC- – For Apartments – 35M # Ruaka/Limuru Rd – On tarmac-1/4Acre-Flats-12M

Larger Parcels ranging from 10 – 3000 Acres available in various places like Msa Rd, Thika Rd, Kitengela, Nyandarua, Nanyuki, Kiambu Rd, Ruiru etc. 1 Mombasa road. Near City Cabanas 4 acres @30m per acre 5 acres @ 30m per acre 10 acres @ 30m per acre 20 acres @ 30m per acre 2. Joska near Kamulu[very fertile land] 40 acres 18 km from main road @ 550,000 per acre 20 acres 3 km from main road @ 500,000 per acre 3. School. 1.5KM from Joska,opposite V.O.K. 8 Acres containing borehole and School bus. 14m 4. House on acre land for sale ,Joska @ 3.5m 5. 100 x 100 ft plot for sale near Bypass Embakasi Ranching Company @ 1.2m. 6. 100 x 100 ft plot for sale Embakasi Ranching Cvompany near Bypass @ 1m 7. 11 acres Giathie Farm @ 2.2m per acre 8. Tractor for sale @ 1.5m 9.Joska 40 acres 3 km from main road @ 550,000 per acre 10.House and 100ft x 100ft plot near Dune, Joska @ 1.3m

Francis Gichuhi www.a4architect.com +254721410684